For the first time, residents of Taiz — Yemen's third-largest city and one of its most vibrant commercial centres — can experience BYD electric vehicles up close. A four-week pop-up brand experience has opened in Al-Qahira district, offering test drives, product presentations, and direct access to our sales team.

What's on at the pop-up

The temporary space features three vehicles from the current lineup — the Atto 3, the Seal, and the Dolphin — alongside interactive displays covering charging infrastructure, total ownership costs, and BYD's history as a battery manufacturer. Visitors are invited to sit inside each model and book a test drive on a dedicated route through the city centre.

Our sales consultants are on hand daily from 10:00 to 20:00, offering personalised advice on model selection, financing options, and delivery timelines. All reservations made during the pop-up period are fully refundable.

The road to a permanent showroom

The Taiz pop-up is part of BYD Yemen's phased expansion strategy. Site selection for a permanent authorised showroom in Taiz is underway, with an opening targeted for Q4 2026. The pop-up allows us to introduce the brand, gather community feedback, and begin building a customer base ahead of that opening.

Residents interested in placing an early reservation or learning more about the permanent showroom timeline are encouraged to visit the pop-up or contact our team directly through this website.